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Decision-Maker
Intel™

Who Is Actually Ready to Decide

What this is

Decision-Maker Intel™ identifies the psychological and situational triggers that indicate a person of authority is ready for a conversation.

The Outreach POV

How we help SALES TEAMS

Sales teams come to us when they are talking to the right titles—but getting no traction.

We help them:

  • • Identify “windows of transition” (new hires, budget shifts, strategic pivots)
  • • Filter for “intent to change” vs “intent to browse”
  • • Align messaging with current situational pain

We don’t find people. We find the right moment to talk to them.

The Executive POV

How we help LEADERSHIP

Leadership comes to us when they need to protect executive time.

We help them:

  • • Prioritize high-authority meetings that have a real path to value
  • • Reduce “empty” calendar slots
  • • Ensure every conversation has a decision-ready counterparty

Intel exists so your time isn’t traded for curiosity.

Differentiation

What makes this different

  • No scraped lists
  • No bulk databases

Only behavior-led insights on
individual readiness.

Scenario Synthesis

The Calibration Gap

An AE has been following up with a CMO for three months. The Intel identifies that the CMO has just initiated a major agency review.

Signal: Stop the follow-up. Transition To "Support Intelligence" mode. Provide the metrics they need for the review. Win the trust, not the meeting.

The Strategic Pivot

Leadership wants to pitch a Fortune 500 account. Intel reveals the key stakeholder has shifted their focus from "Cost Reduction" to "Risk Mitigation" based on recent internal shareholder communications.

Signal: Refactor the pitch immediately. Focus on stability features. Move to the front of the line.