Revenue
Motion Design™
Design the Path Before You Walk It
Revenue Motion Design™ is the architectural layer that defines exactly how a deal should move, who needs to be involved, and what signals must be present at each stage.
How we help STRATEGISTS
Strategists come to us when they have a product—but no clear path to revenue.
We help them:
- • Architect the “Optimal Motion” for their specific category
- • Remove friction from the buyer’s journey
- • Align marketing and sales under a single source of truth
We don’t just build funnels. We design the physics of how your revenue moves.
How we help REVENUE LEADERS
Revenue leaders come to us when their teams are “busy” but not closing.
We help them:
- • Audit existing motions for hidden leaks
- • Simplify the sales process
- • Focus the team on the highest-leverage activity
Motion Design exists so your team doesn't have to fight the system to win.
What makes this different
- No generic playbooks
- No “best practices” that don’t apply
Only custom-designed
motions for your specific
signal environment.
The Multi-Stakeholder Stall
A SaaS company has plenty of "Demo" activity, but deals stall at the 80% mark because legal and security teams aren't aligned early enough.
Signal: Redesign the motion. Place the "Security Signal" check 2 weeks earlier. Automate the "Legal Verification" intake. Re-accelerate the close.
The Channel Leak
A manufacturer is losing revenue signal once their product leaves the warehouse. They aren't sure which retailers are actually pushing the product vs just holding inventory.
Signal: Implement "Downstream Pull" signals. Architect a motion where retailers receive rebates only upon verified "End-User Intake." Regain control of the motion.